What happened when Mc Donald's wanted a Penny Farthing commuter?

Mr Phoebus - Mc Donalds - Penny Farthing Rider

“ YOU DON'T SEE THAT EVERYDAY ”

When the designers and producers of the Mc Donalds advert promoting the latest breakfast wrap wanted to have the ultimate in "Victorian”commuter riding to work.. they came to the expertise of Mr Phoebus. The excellent work of Outsiders.TV is here to see:

 

Of course this did have it's funny effects as Mr Phoebus became "Mc Phoebus”and Simon became "Ronald”almost overnight thanks to some interesting Twitter and Facebook posts.. We loved it, and working with Leo Burnett and the Outsiders production team was a real joy.